One of the best ways you can really connect with your audience and build trust is by giving away extra free content. Showing them value is the first-step to building trust, after all. But you might be wondering what they best way is to give this content to your readers? You could post it directly on your website, but you also know that building your list is super important.
Maybe you're not profiting yet, or you're not ready for Leadpages (or, you're like me, and you're just a little stubborn). Whatever the reason, you'll be happy to know there is a really easy way you can deliver content to subscribers for free. If you're using Squarespace, read on! If you're using Wordpress a tutorial is on the way.
Step one: save your opt-in
I use InDesign to create my opt-ins, but you can easily use something like Canva or even Microsoft Word, as long as you're saving to an easy to open format like a PDF.
You opt-in could also be something like an audio file, a template, a zipped folder of stock photography, or a video— the sky is the limit, really.
Step two: create a graphic
Next you want to create a cover image for each of your free opt-ins. Here I typically use Photoshop, although you can use InDesign, Illustrator, PicMonkey, or Canva to get a great result as well.
If you're not really sure where to begin, I have a video tutorial on creating great cover images.
Step three: Create your content library password-protected page
To make sure that your readers have easy access to your content, you'll want to create a password-protected content library page.
Start by creating a regular Squarespace page. Click the gear icon, then under the 'basic' page, you'll find an area where you can input a password.
To link your exclusive content, upload your cover image with an image block, click the 'Clickthrough URL' box, select 'file' then upload your file. Now, when someone clicks this image, they'll be able to download your file.
Step four: Create your blog-post button
On the blog post where you want your readers to be able to access the content upgrade, you want to add a 'form'.
Delete the extra fields except 'Name' and 'Email'.
On the next page, connect the form to your Mailchimp account, and click the 'x' over email so that signups are not going to your individual email account. On the last page, enable the lightbox mode, and input the text you want to show on your button.
Step five: Create your mailchimp welcome email
Nearly done! The last step is to make sure that folks who have signed up can get easy access to your shiny new content library.
You want to set up a welcome email with Mailchimp— either an automated email if you have a paid account, or a 'Final Welcome Email' if you have a free account (you can find this clicking your list > signup forms > general forms > then selecting 'final welcome email' from the drop-down. Click 'design it', and then you're able to edit the email.
Make sure you include both the password to the content page, and a handy button so they can head straight there and grab your download.
Once my subscribers sign up, they get redirected to a swanky thank-you page with instructions to check their email for the confirmation, as well as my social media buttons so they can follow along (tutorial on its way).
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Do you use a content library? How do you deliver free content? Let me know in the comments below.